Choose your DOT!

September 15, 2009

The Mason School of Business asks, “What’s your DOT?”

DOT stands for Do One Thing, and it’s a program launched by the global sustainability agency Saatchi & Saatchi S. Saatchi has been working with companies like Wal-Mart to launch the DOT program among their employees — changing “sustainability” from a vague concept into a specific task relating to one’s own life. These “one things”, or Personal Sustainability Practices, can be anything relating to your own cultural, social, economic, or environmental impact. I, for example, am fixing my bicycle, so that I can ride it to work. In the process, I’ll get in better shape, (exercise fits under “social”), save money on gas (economic), and reduce my carbon emissions (environmental) by not driving!

Saatchi & Saatchi S is working with William & Mary’s Mason School of Business to launch the first university-level DOT campaign. Mason is looking for 100 new W&M community members a week to join the DOT campaign (join here on Facebook!). This campaign is in conjunction with an event happening next week at Miller Hall. The School of Business is bringing Adam Werbach, the global CEO of Saatchi & Saatchi S and former President of the Sierra Club (at age 23!), to campus on Thursday, September 22nd at 7:00 PM in the main hall of Miller. Invitations are required (more information here), but the event is free!

This is a great launch to what will be a fantastic year for sustainability in Mason. Join the DOT campaign, spread the word, attend the event next week, and keep checking in for more!

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